Next Logical
Wow! a place to think about design....multipass!
"The general public does not understand graphic design and art direction.
Designers tell the story of a graphic designer trying to explain this job to Grandmother. The designer shows
Grandmother a recent project and says, "You were asking me about what I do, Grandmother. I'm a graphic
designer, and I designed this."
Pointing to the photograph in the design, the grandmother asks, "Did you draw
that picture?" "No, Grandmother, its a photograph. I didn't draw it, but I planned it, chose the photographer,
helped select the models, assisted in setting it up, art directed the shooting session, chose which shot to use,
and cropped the picture."
"Did you write what it says, then?"
"Well, no" the designer replies. "But I did brainstorm
with the copywriter to develop the concept."
"Oh, I see. Then you did letter these big words?"
asks the
grandmother, pointing to the headline.
"Uh, no, a typesetter set the copywriter's words in type, but I specified the
typefaces and size to be used," responds the designer.
"Well, did you draw this little picture down in the corner?"
"No, but I selected the illustrator, told her what needed to be drawn, and decided where to put it and how big to
make it." (continued)
